igniteclick provides a suite of advertising amplification tools as SaaS solutions accessed from its dashboard. igniteclick integrates with leading advertising networks including Facebook and Google. It currently has two key products: igniteclick Boost and igniteclick Sentinel.
igniteclick Boost is an application that will sync TV and radio advertising with digital channels in real time. By linking the major advertising networks to the igniteclick platform, it enables brands to launch second screen advertising off the back of a TV or radio commercial detection.
igniteclick Sentinel is an attribution tool that monitors TV and digital advertising and can attribute digital uplift to specific TV channels and TVC creative. It can analyze all data and provide reports and recommendations for optimizing campaigns and amplifying success.
“We are encouraged by the results from igniteclick and look forward to further success in the future.”
Ruth Felice – Social Media Lead TAFE NSW.